This is the final blog for our four part series written to help give you some basics for not just being safe online but also to ensure that your web presence is what you want it to be. In our previous post we covered security measures (Series #1) for your website, hosting options (Series #2), and your website (Series #3) itself.
In this post we are going to go over social media networks and blogs. These are more marketing focused but also include some SEO concerns as well.
Social Media Networks and Blogs, even those these are two different creatures they have the same essential function, drive traffic to where you are pointing people. They also need to look like or have the same branding as your primary location. They should be integrated into your primary location. They are a part of your overall web presence and need to be updated and monitored accordingly.
Your Facebook page has several features that you may not have noticed yet, such as Newsletter integration, shop capabilities outside of the Facebook Shop, even a way to communicate with current and new readers. Host events and plan parties that you can invite others to attend. Share your social calendar with others while adding some personal items to give your fans and future readers the chance to get to know you. If your social network does not at least resemble your website, does not engage your readers and isn’t a place that encourages interactions then you are missing the mark, especially with Facebook. Gone are the days of just posting advertisements, you cannot have a bland automated social network any longer.
Blogs should be on your website but you should also be copying them to Blogger. Why?
Ultimately, because Google owns Blogger, Google promotes what it owns and we all want listed on the #1 Search Engine. Blogger is also a good way to keep a live running back-up of your site’s blog. You can choose to duplicate your site on your blogger, give it different content than your site, or just have a navigation that links to your site’s pages. I personally prefer a mix-up, links in the navigation that lead back to PM Inc but also content that is just for the blogger itself. Gives a little bit more of some SEO opportunities and gives the viewers some additional information. Back when we hosted Blog Hops, Blogger was our primary site for it, we also have opportunities for advertisement on the blogger site that is not available on our primary blog.
Finally, we are going to discuss newsletters a little. Newsletters are a great way to share with others about events happening. These things can be anything going on in your writing career, what you did last week in your garden, or even maybe a favorite desert. Newsletters are a way to communicate with a large or even small audience without having to send out individual emails, or doing mass emailing (which can get you marked as spam). Newsletters should reflect not only the person or site (author or books) but also what the topic of the email is going to be about. It should also be no longer than an average blog post (this one not counted). People are busy, emails should get right to the point, and newsletters have to make their point quickly and in a way that encourages people to read more.
Opening the newsletter a viewer should see ‘Who’ the Site Title / Image / Logo, the ‘What’ Title of the Newsletter, ‘Why’ Description or why the newsletter is important. ‘When’ If there is a time limit or event happening. ‘Where’ the location of where they find out more information. ‘How’ content relevant to the topic. As you can see a newsletter should answer the same 5 questions a website has, a newsletter is a single page of information condensed to taking the readers to the various destinations intended. When creating the content for your next newsletter or even a landing page, keep those 5 questions in mind.
I mention landing pages at the end because they are different than a website page and a newsletter but are also a combination of them. Landing pages are a mini version of your website with a singular event in mind. They are like a newsletter because they are condensed and focused on a particular topic but are not constrained by the same amount of detail a newsletter has. Landing pages are simply put an ad, very similar to those in papers and magazines, that have one job function, engage the viewers to complete the call-to-action.
Newsletters, Landing Pages and Websites should all have the branding for a particular author/brand/series added. You have to have a continual visual image that no matter what you are writing about it can carry through to your next venture.
I know we have given you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.
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