There are thousands of startup and business development books. How can you pick the right one? Let’s ignore the hype. Here are some factors to consider followed by some leading books that are worth a look. The most important factor is what do you need? A manual to take you step-by-step through the whole process of starting a company, or something more limited like management strategy, or marketing? Next, consider the author’s experience. After all, the author can’t tell you more than the author knows. How broad and deep is the author’s experience? Does the book only deal with business…
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Let’s assume you have been active on your social networks. You have been not only posting but liking and sharing others’ post. You have taken…
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It has been a while since my last post … but that is because I was finishing up my MBA. Now that college is over, I expect to get back to a regular schedule. Some of the future posts will be about what I learned in school, some about marketing, and other topics or thoughts that come across. You will also see blogs by Cindy, #PMInc’s manager, about her thoughts on various topics including those in business. I had always heard the expression “Do what you know”, however, when I began Personalized Marketing Inc in 2008 there were many things…
Christmas also means planning on posting and knowing when to send them out. As with each season the time and days are shifting and will shift again after the New Year and when the seasons change. Understanding when to post is just as important, if not more than knowing what to post. #PMInc #Christmas
Wow, it feels like forever since I wrote a blog post about marketing and this week’s blog is a little different than normal. I had previously written and saved a post about email platforms and their pitfalls, however that changed. Hang on tight, I’m having a ‘geek’ moment with this topic and yes, I had Cindy edit it since I get a little ‘uhm’ focused… While doing some research in class, I came across a definition that resonated with me, that I immediately applied to Social Marketing: regression analysis in business. Personally, I found a simple definition that breaks…
Get to know #PMInc Manager, Cindy, while exploring some of her work. “Knowing your audience/client, what’s trending, and what sells are a few of your favorite things in marketing yourself.” #PMInc #Marketing #Websites #DigitalArt #Media #OrganicGrowth
“It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” #PMInc #CoverHunt #Marketing #Easter #You
Yay! Spring Is Here!!! We have a few things to celebrate, #PMInc’s #CoverHunt Contest is just around the corner… April 1st… and we have some…
I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.
I know, this sounds more like one of my assignments versus a blog post, however, the project can be anything from launching a new product…