Have you ever heard the story about how a certain drink lost a lot of sales because they changed their logo? It happened a little over 15 years ago and the drop was drastic. If you have done your work and have good branding changing the logo might not be the best bet. However, if you are like PM Inc, then it might be necessary. We were not only going with not just a new look but also a new website design. This was mainly because we wanted to not only meet current website design guidelines but also because we were celebrating our 10th anniversary in the summer of 2008 and it was time.
So what to do now that you are revamping everything?!?
Notice how I mentioned website? Well as I mentioned earlier we had been doing some drastic changes to our website. We implemented a new color scheme, new images and even different layouts for the pages. Each one of the images we are using has several layers to it, this is great if we wanted to show an animated transition from the old to new look. This way we had time to make the changes we wanted without trying to rush everything. We also used the same server system to minimize downtime and lost content.
When building a new site, working on new branding, making larger changes to your site, if you can do them where viewers do not accidently see the mess. Gone are the days of “Excuse our mess, while we make something new.” If your hosting company or website platform does not offer these advantages contact us. We can not only help you with your changes but also send you to a hosting company that can accommodate you.
That’s all for today’s post… Whew right? As always everything we talk about on our blog we not only have expertise in but often implement them ourselves.
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